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Thank you Cardigans for Studio Oyama

A music video led Masayoshi to Sweden

One afternoon in 1996, Masayoshi Oya was watching TV at his parents’ home in Tokyo when he stumbled on a 60’s inspired indie pop song video from Sweden. The song playing was Carnival with the group Cardigans. There was something about the retro-inspired aesthetics and the airy sound that felt familiar and new at the same time. The music remained in his head for a long time.

Ten years later (2006) Masayoshi sent an application to the craft school Capellagården in Vickleby, Öland. He was accepted and packed the bags to move to Sweden.

– It took me two hours to buy a train ticket at the Central station in Stockholm. I knew nothing basically about Sweden, I could not speak a word in Swedish – nor English.

Masayoshi’s hands are constantly dry, no matter how much he lubricates them, for more than a decade they have kneaded, turned and trimmed. The fact that Masayoshi’s popularity has grown beyond Sweden’s borders is evident. Besides producing products on demand, he also produces artworks for exhibitions around the world. First up is two exhibitions in Gothenburg this spring.

Masayoshi Oya was born in Japan in 1979, has studied ceramics at Aichi Prefectual Seto in Tokyo, Capellagården on Öland and HDK in Gothenburg. In 2015 he was nominated for Nordic designer Formex Nova and in 2013 he got the scholarship from Rörstrand (Rörsstrandsstipendium).


Text and Photos © Copyright 2019 Fine Little Day